for advertisers

ADPITAYA Demand Side Platform

A platform that uses data and technology to help advertisers effectively purchase audiences at scale across all digital media

Inventory

ADPITAYA.DSP is integrated with TOP ad exchanges and SSPs.

Myriads of Sites

Access to large-scale direct Publishers, Ad Exchanges, SSPs and Ad Networks

All Formats

Standard and animated display, video, native, mobile, expandable (HTML5) etc.

Premium inventory

Direct and priority access to TOP global publishers. Access to Private Marketplace

Global inventory

Extend your market globally

Trusted Worldwide

Media Buying Models

Open Auction (RTB)

Advertiser campaigns bid each impression, determined by the value of the impression (CPM). The winner gets the ad served on the Publisher website or in the mobile app

01

Private Marketplace

Highly valued Publishers delegate a part of their ad inventory to a select buyer or a group of buyers through a private auction

02

Direct and Guaranteed (Private) Deals

Advertisers and Publishers negotiate deals up-front on all impressions as a fixed CPM and volume, therefore the execution is done programmatically

03

Advertising Channels

Mobile (Web and In-App)

Native

Display

Video

WOW formats

Social

Targeting

Precise targeting allows you to execute digital advertising campaigns and accurately reach your target audience based on various criteria

Geo
IP
Demographics
Behaviour (Events)
Site (domain) / In-App (bundle)
Look-a-like segment
OS / OS version
Browser
Device / Device Model
Screen size
Frequency capping
Day & Time
Retargeting
3rd-party data
Onboarding CRM Data
100+ pre-built audience segments (interest-based)

Brand Protection

A combination of proprietary technology, human monitoring and fraud detection partners, provides for ADPITAYA.DSP bids for safe high-quality desktop and mobile inventory

Anti-Fraud

Forensiq, Protected Media

Creative Verification

GeoEdge and theMediaTrust

Black&White lists

For exclusion and whitelisting publishers

Support ads.txt

Follow and spread ads.txt project

IAB Compliant

Accept and follow IAB recommendations

Reporting

Detailed automatic and manual reports are available in Client Dashboard for your convenience:

Domain / Bundle
Distribution Frequency
Day and Hour
Geography
Platform
Audience
Source
Custom Reports

SELF-SERVICE

Get total control and promptly manage your ad campaigns at ADPITAYA.DSP

Account Launch
Platform onboarding
Technical support and consulting
Hints & Tricks for campaign optimization
Creative support
Step-by-step campaign setup and management guides

MANAGED-SERVICE

Entrust managing your ad campaigns to ADPITAYA.DSP team

Media-Planning, setting KPIs
Launching and Managing Campaigns
Creative Management (upload and optimization of creatives)
Campaign Optimization
Media Buying and Supply Management
Reporting
Data Management (Internal and External Custom DMP source management)
Billing and Financial Support

Dedicated Support

With the help of personal support, ADPITAYA.DSP users can learn all its capabilities, understand programmatic marketing, run effective ad campaigns, and deliver success for their customers

Onboarding

ADPITAYA Knowledge Base

Live Webinar Training

ADPITAYA Academy

In-Platform tooltips

24/7 online support. Quick responding Team

For ad Agencies

In-House Expertise

15+ years of software development for ad market & 12+ years in media buying

Easy to get onboard

No tech skills required. Simple set-up and exquisite trainings

Data

Access to global DATA segments (desktop & mobile)

Transparency

Transparent access to planning, media buying and reporting

Reporting

In-dashboard and exportable reporting tools to optimize your campaigns in real-time

Success Team

Our Customer Success professionals provide ongoing advice and support

For Advertisers

Worldwide Reach

Access to large-scale ad exchanges and ad networks along with Google

Premium Inventory

First and priority access to TOP Publishers

Brand Protection

Your brand is protected with our brand safe inventory

Variety of Ad Formats

Increase engagement by using high-impact ADPITAYA.Creatives formats and Sizes

Direct Deals

Take more of what you value most – buying direct inventory from best global Publishers to ensure campaign KPIs

1st Party Data Activation (Custom DMP)

Generate, Collect and Retain your most valuable users